Campaign Targeting Options
Reach the right audience with precise targeting.
Geographic Targeting
Country Targeting
Select specific countries to show your ads:
- Target high-value regions (US, UK, Germany)
- Focus on your product's market
- Exclude countries where you don't operate
How to Set
- In campaign settings, find Targeting
- Select Countries
- Choose from the list or search
- Selected countries turn blue
Device Targeting
Target users based on their device:
| Device | Use Case |
|---|---|
| Desktop | Software downloads, B2B products |
| Mobile | Apps, mobile games, local services |
| Tablet | Content, media, educational products |
| All Devices | Maximum reach |
Operating System Targeting
Narrow by OS:
- Windows - Desktop software, PC games
- macOS - Apple users, premium products
- iOS - iPhone/iPad apps
- Android - Android apps
- Linux - Developer tools
Browser Targeting
Target specific browsers:
- Chrome
- Firefox
- Safari
- Edge
- Opera
Browser Insights
Chrome users make up ~65% of web traffic. Don't exclude it unless necessary!
Time-Based Targeting
Day of Week
Choose which days to run ads:
- Weekdays (business products)
- Weekends (entertainment, leisure)
- Specific days
Time of Day
Set active hours:
- Morning (6am-12pm)
- Afternoon (12pm-6pm)
- Evening (6pm-12am)
- Night (12am-6am)
Targeting Combinations
You can combine multiple targeting options:
Example: US Mobile App Campaign
- Countries: United States
- Devices: Mobile
- OS: iOS + Android
- Time: Evenings and weekends
Example: European B2B Software
- Countries: Germany, France, UK
- Devices: Desktop
- Time: Weekdays 9am-6pm
Best Practices
- Start broad, then narrow - See where conversions come from
- Don't over-target - Too narrow = not enough impressions
- Match targeting to product - iOS app → target iOS users
- Test different segments - Create multiple campaigns
- Analyze and optimize - Check which targeting performs best