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Campaign Analytics

Track and optimize your advertising campaigns.

Accessing Analytics​

  1. Go to Campaigns
  2. Click on a campaign name
  3. View the Analytics tab

Key Metrics​

Impressions​

Number of times your ad was displayed.

Clicks​

Number of times users clicked on your ad.

CTR (Click-Through Rate)​

Percentage of impressions that resulted in clicks.

CTR = (Clicks / Impressions) × 100

Good CTR benchmarks:

  • Pop-under: 0.5-2%
  • Banner: 0.1-0.5%
  • Interstitial: 1-5%

Spend​

Total amount spent on the campaign.

CPC (Cost Per Click)​

Average cost for each click.

CPC = Total Spend / Total Clicks

Remaining Budget​

How much budget is left.

Analytics Dashboard​

Overview Cards​

Quick stats at the top:

  • Today's impressions
  • Today's clicks
  • Total spend
  • Remaining budget

Performance Chart​

Visual timeline showing:

  • Daily impressions trend
  • Daily clicks trend
  • Toggle between metrics

Geographic Breakdown​

See where your traffic comes from:

  • Top countries by impressions
  • Click rates by country
  • Spend by region

Device Breakdown​

Performance by device type:

  • Desktop vs mobile
  • Best performing devices
  • Adjust targeting based on data

Date Filters​

Analyze different time periods:

  • Today
  • Yesterday
  • Last 7 days
  • Last 30 days
  • Custom range

Exporting Data​

Download your analytics:

  1. Click Export
  2. Choose format (CSV, Excel)
  3. Select date range
  4. Download

Optimization Tips​

Based on your analytics:

Low CTR?​

  • Improve ad creative
  • Check landing page relevance
  • Adjust targeting

High CPC?​

  • Lower your bid
  • Target less competitive regions
  • Improve ad quality

Not enough impressions?​

  • Increase budget
  • Broaden targeting
  • Raise bid amount

Good CTR but poor conversions?​

  • Check landing page
  • Ensure targeting matches audience
  • Verify tracking is working